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by men for men
A new lifestyle contemporary brand serving the needs of the modern day confident man. We are on a mission to look after your everyday needs from head to toe with premium daily essentials.
Latest Collection
experience luxury in comfort
perfect for
perfect for
perfect for every occassion
Soft premium microfibre
Extra durable waistband
Ultra breathable
Moist wicking
Feather lightweight
Tagless for extra comfort
Durable through wash

customer testimonials

Took the risk to try, but worth it. 

Bought a pack to try (2 underwear in a pack).. now my entire drawer is exclusively these. They are incredible. Expensive compared to cotton... can usually be found for about $40 for 3 (might have to shop around shopee), but worth every penny.
31" waist, Medium was perfect.

Jonathan C.

Exceeded my expectation!

Tried a lot before these but these are the most comfortable. I travel alot and sit for hours at a time and these are the best. Getting rid of my cotton underwear
very comfortable! They do not ride up and they keep your boys cool all day! I will never wear cotton underwear again. These are well worth the price.

Andrew K.

Quality is very good

The strap band is perfect. It's very soft yet hugs my waist tightly. Fabrics are smooth and light, love it...Softest material to ever touch my skin....Luxury to match your lifestyle.

Faizal M.